At one time or another, even the top billers amongst us have struggled to fill a role. Yet is this always lazy recruiting, or are some roles just more difficult to fill right now? To find out more, we asked over 300 of the biggest names in the digital, media and marketing sectors where they struggled to find talent.
You might just be surprised…
The hardest role to recruit for? Sales.
Across the board, 60% of hiring managers from all different sectors agreed that finding amazing people for sales based roles was tricky. Why? Our very own sales recruitment expert Rachel Trevillion explained that in a rapidly expanding market, good candidates are like gold-dust and counter offers are common.
One respondent added, there’s a real need for ‘certain sales roles that sell into niche channels. There is only a small number of candidates out there, so your pool is automatically so much smaller
Next up in the poll of tricky roles to recruit for, account managers. In particular, finding someone with a couple of years of relevant experience can be difficult. One agency told us that ‘account manager roles are particularly tricky right now. There are lots of entry level candidates out there, but finding more senior talent is a little more arduous’.
In a digital market, current training is key and can be the difference between a good and a great candidate. The most important skills to look for on an account manager’s CV? ‘People with more than four or five years’ experience and digital knowledge. We don’t mean just knowing about digital, but how to build and buy digital campaigns
Right behind account managers when it comes to difficult roles, developers. A quickly moving digital market, from front-end developers to code-writers, clients look for the most technically advanced candidates for the job. But why are these first-class candidates so hard to find? We asked our top consultants Karl Perry and Lily Hopkins to tell us more.
‘The market is extremely, extremely competitive – it’s rare to find a candidate who is not already interviewing, so your candidate management has to be above par’
Karl tells us. Our experienced tech recruiter Lily adds, ‘it’s a contract heavy market at the moment, as more and more developers choose to work freelance, so finding perm candidates can be tricky.’ Unlike other digital markets, in the tech world, candidates need to have the correct suite of technical skills in order to be considered for a role.
Copywriters, content creators and journalists
If you’re struggling to find a copywriter worth their day-rate, rest assured you’re not alone. The third most popular result from our survey of in- demand candidates was copywriters, content creators and journalists. When we asked them why, the feedback was pretty similar – in an industry where everyone ‘thinks’ they can write, how do you find the people who actually can?
One of the biggest editorial names in the UK adds, ‘we’ve hired many freelancers with decades of experience, but their basic grammar skills are lacking. It seems everyone thinks they can write, but can’t.’
What to look for on a candidate's CV? In the current market, companies are looking for email campaign experience and digital editors. Oh and spelling mistakes, you can be 100% sure your client will notice those.
Do you have what it takes to break the mould and find amazing candidates for the most difficult roles? With access to Aspire’s huge network, we make it easier to make contact with these in-demand candidates, and when you place them, we give you guaranteed commission to say thanks for your hard work. If this sounds like something you could get on board with, we want to hear from you