Most of us understand the importance of a diverse workforce and research has shown the benefits it has on business.
One study by McKinsey examined 366 companies and found that those in the top quartile for racial and ethnic diversity were 35% more likely to achieve better financial returns, and gender diverse companies were 15% more likely.
It also found that gender diversity at a senior level in the UK was associated with the biggest influence over revenue of their entire data sample: with every 10% increase in gender diversity, Operating Profit rose by 3.5%.
However, it is a challenge for many industries.
We decided to dive into this area in more detail and conduct a survey asking industry experts if they thought there was a lack of gender diversity in their field, here’s what they said….
67% (32 out of 48) of our Tech survey respondents noticed a continued lack of gender diversity.
Here's what some respondents had to say:
“Tech is historically male-biased but we are launching initiatives to combat.”
“It is always a challenge to find/ hire women in tech roles. The talent pool is smaller and female developers are in high demand.”
Research and Insight
46% (6 out of 13) felt there was a lack of diversity in this area. Respondents said it was a female-dominated industry until you reach senior management, where men are the majority.
The Agency category covered Digital, Creative, Integrated and Marketing agencies and 44% (24 out of 54) of respondents answered "yes" when asked whether there was a lack of diversity.
“Senior positions still tend to be dominated by men.”
39% (9 of 23) answered "yes" to a lack of diversity in Marketing.
Here are some of their responses:
“Too many women lower level, not enough at top level.”
“The industry has a reputation for attracting a disproportionate number of women.”
26% of sales respondents (10 out of 28) saw an issue in this function.
One told us:
“There is no easy fix with gender diversity but more the need for persistence and manager training. It is important that HR (as ours is) has processes and training in place to eliminate the unconscious and conscious bias.”
Media, Planning & Buying
Just 16% (5 out of 32) in this group perceived a lack of gender diversity. However, all five of these respondents pointed to the lack of women at a senior level.
So, what's being done to help drive change? Find out more in our Aspire Report 2017
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