It’s an old fashioned mindset that thinks recruitment is all about picking up the phone – if Kim K broke the internet for real, we’d all be fine right? Wrong. The digital age has changed how we shop, work and play, and recruitment must be included in this analysis.
With 20 million users in the UK, LinkedIn is an obvious example as to how social media has changed the sourcing matrix, yet that’s not where this ends. The realms of Facebook, Twitter and Instagram have become platforms for businesses to increase their brand awareness, advertise products and post job vacancies.
Think social media is still just a job for your marketing team? Think again. Recruiters - here’s why you should be embracing social media.
1. It positions you as a thought leader
Just like your clients may use their social presence for brand awareness, you should be doing the same. Your business is people, and updating your professional social profiles with relevant industry news positions you as thought leader and expert to clients and candidates alike. 59% of employees say a company’s social media presence was partly why they chose their workplace, so don’t let a poor social presence be a reason to lose candidates.
2. Targeted social posts will help you reach a larger audience
How many people can you realistically call in a day? And how many of those calls will become shortlisted candidates? The chances are, unless you spend every second you’re awake on the phone, you’re going to be far more likely to reach a wider pool of passive job hunters using a targeted social ad. Of course, we are by no means saying social job adverts should replace your time on the phone, but if this isn’t an important part of your company’s current talent acquisition plan, it should be.
3. Develop your own niche
We all dream of that perfect candidate falling into our inbox. Social media is one way you can make this happen. Some recruiters have become a brand in their own right, deciding what they want to be known for and developing a vast following. You can bet your bottom dollar that these recruiters are not worrying about a ‘candidate short’ market. . One way to do this, is by using tools such as LinkedIn pulse
to publish content directly to your target audience. What will your niche be?
4. It makes you more human
To your candidates, the recruitment process can seem daunting. Being personable on social media, offering career advice and sending informal messages makes you much more human. Use a smiley profile picture, post a photo of a pug every now and again and don’t make the wording of your posts demanding or aggressive; showing your personality and seeming ‘normal’ on social media can go a long way.
5. Become a Social Sourcing Ninja
And of course, social media is invaluable for connecting with candidates. But are you only scratching the surface of what is possible? Free tools such as recruitin.net
and Recruitment Geek
create a Boolean search string for you and enables you to discover more candidates with the skills your looking for on LinkedIn and across the internet.
Ready to put the phone down for a minute and spend some time on your social media strategy? Most of us know the basics when it comes to social, but if you need some more training, why not take a look at these free courses
and start turning Social Media into your secret weapon.
Are you looking for your next role in recruitment? Come and have a look at our vacancies here at Aspire!